Background

d-event, created by BE Blockchain, is designed to streamline cashless transactions and ticketing at events using blockchain technology. The platform was piloted at two major events: the Piknik Electronik Festival in Brussels and the WalChain Meetup in Namur. These projects demonstrated how blockchain could seamlessly integrate with the event ecosystem, simplifying payment and ticketing systems while providing enhanced transparency.

At the Piknik Electronik Festival, which hosted over 3,000 attendees, festival-goers could use the d-event app to scan a QR code, purchase tokens, and spend them at the bar, generating over €6,000 in sales. Importantly, attendees experienced a Web2-style interface, unaware that the transactions were powered by a blockchain.

At the WalChain Meetup gathering, the 100+ attendees used WalCoin, a custom token, to pay for drinks and their entry ticket. The event successfully demonstrated how blockchain could manage ticketing and payments without attendees even realizing the technology behind the scenes.

Business Challenges

The event industry faces several key challenges, especially in terms of ticketing and payments:

• Fraudulent Ticket Sales: Counterfeit tickets and scalpers in secondary markets are a persistent problem. This leads to increased costs for attendees and revenue loss for event organizers.
• Inefficiency in Transactions: Traditional ticketing and payment systems are often slow, especially during high-demand events. This causes long queues, payment delays, and a poor overall experience for attendees.
• High Processing Fees: Intermediaries in ticketing and payment processing often charge high fees, which eat into profits for event organizers and increase the cost of attending for consumers.
• Lack of Transparency: Ticket tracking in traditional systems can be opaque, making it difficult for event organizers to manage tickets effectively and ensure that they are being used properly.

These challenges highlight the need for a blockchain ticketing and cashless solution—one that can provide security, transparency, and efficiency while reducing costs.

The Solution

• Blockchain-Powered Cashless Payments : d-event enables cashless transactions through a token system, allowing users to buy and spend tokens securely and efficiently, all powered by a private blockchain.

• Decentralized Ticketing System : Tickets are issued and tracked on the blockchain, ensuring secure, tamper-proof entry credentials for attendees. Event organizers can monitor ticket sales, resale activity, and prevent fraud, improving security and transparency.

• Seamless User Interface : The d-event app offers a Web2-style interface for users to interact with blockchain-based features like wallet creation, token purchases, and ticketing, with no need for blockchain expertise.

• Fiat Onramp and Tokenization : d-event allows users to purchase tokens via fiat onramps, integrating with traditional payment systems to make blockchain-powered payments more accessible. This ensures that participants can easily buy and spend tokens in a familiar way, regardless of their prior experience with cryptocurrencies.

Impact & Benefits

• Enhanced Transparency : Blockchain technology ensures that every transaction, whether for ticketing or cashless payments, is recorded on an immutable ledger, providing full traceability and transparency.

• Increased Security and Fraud Prevention : The use of blockchain ensures that tickets and payments are secure and cannot be tampered with, reducing the risk of fraud and ensuring fair access for all attendees.

• Cost Reduction for Organizers : By cutting out intermediaries and reducing transaction fees, d-event provides event organizers with a more cost-effective solution, lowering the operational costs associated with ticketing and payments.

• Improved User Experience : The app’s intuitive interface allows attendees to engage with blockchain technology seamlessly, enhancing the overall experience while providing them with all the benefits of secure, efficient cashless payments and ticketing.

Conclusion

d-event, developed by BE Blockchain, is revolutionizing the event industry with a blockchain-powered solution for cashless payments and ticketing. By integrating blockchain into event operations, d-event offers event organizers and attendees security, transparency, and efficiency—without requiring users to understand the underlying technology.

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